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This high adaptability of internet marketing is an important benefit that businesses can take advantage of to provide their consumers with the best shopping experience. Product promotion is done, not only on the internet, but also via short message service. Internet marketing, also known as online marketing, digital marketing, or website marketing, is a form of marketing that uses the internet to promote a brand, product, or service via social media, search, email, and other digital channels. The goal of digital marketing strategies is to increase awareness about your business and attract new customers to your brand.